Client /
Literal Humans
Literal Humans is a new agency built on a simple premise: When brands develop real human connections with customers—they win. Founded in London, the agency offers a full stack of growth services — from content marketing and SEO to branding, performance marketing, and website design.
We designed the agency’s brand identity, created custom illustrations, and built a fully responsive website for their launch.
Industry /
Services /
THE CHALLENGE /
The agency was built on a simple yet profound belief: when brands authentically embody their purpose and forge genuine connections with customers, they thrive.
But as a brand new startup agency, it was nothing more than a vision and a promise. With that, we set out to work on creating a brand and visual identity that would reflect this vision, at the agency's infancy and for years to come.
THE SOLUTION /
We were tasked with crafting the agency's brand identity and building a fully responsive marketing website in time for launch — a process that spanned research and strategy, visual development, website design and build, and post-launch marketing support.
The visual identity centered on a simple but distinctive idea: expressing "human-ness" through a series of cheeky, custom illustrations of animals behaving like humans. Warm, witty, and immediately disarming, these illustrations became the backbone of the brand — a personality that set Literal Humans apart from the sea of buttoned-up agencies competing for the same clients.
The website was designed to work just as hard as the brand itself. Built with SEO, UX, and conversion baked into every page, it wasn't just a showcase of the agency's capabilities — it was a functioning growth tool, designed to move prospective clients from curiosity to confidence. Together, the brand and website gave Literal Humans a launchpad that was polished, purposeful, and unmistakably human.
